Writing

Articles & Blogs

Writing samples of travel blogs, monthly newsletters, thought leadership pieces, personal stories, and more.

Marketing Sarah Hetrick Marketing Sarah Hetrick

Your Brand Story: How to Identify Your Driving Ambition

A company with a mission or a mission with a company. The difference is what Blake Mycoskie identified early on in his development of TOMS Shoes, a for-profit shoe business that quickly became one of the most successful and influential business models in recent times. TOMS is based on the one for one model: buy one pair of shoes and another pair will be donated to a child in need.

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Business Blog Sarah Hetrick Business Blog Sarah Hetrick

The Magic of Italian Christmas Traditions

Christmastime in Italy is shaped by important religious celebrations and age-old traditions that have created a unique season of festivities in the Italian culture. From December 8 to January 6, Italy is transformed into a magical stage of glistening lights, bustling streets, exquisite feasts, and family gatherings.

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Marketing Sarah Hetrick Marketing Sarah Hetrick

Top Holiday Events in Austin 2018

It’s that time of year – the most wonderful time of year, to be exact! The holidays are among us and with them a whole host of new activities to enjoy in Austin. Grab your coat, some hot chocolate, and the fam, and head out for some holiday cheer at one of these can’t-miss Austin events. It’s the perfect chance to enjoy Austin’s weirdness in all of its wintry magic.

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Marketing Sarah Hetrick Marketing Sarah Hetrick

8 Signs it’s Time for a Website Redesign

Your business is thriving. The company is growing, attracting new customers, and leading in its industry. You’re on the verge of your next level of business achievement – but are you really tapping into all the potential available for your brand? As an innovative business, your digital footprint is a crucial part of amplifying your ultimate success.

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Business Blog Sarah Hetrick Business Blog Sarah Hetrick

Pumpkin Perks

It’s inevitable. Every year the days shorten, the air cools, the leaves change, and our souls become giddy with the promise of a new season. Fall – the season of holiday gatherings, outdoor spectaculars, and the delicious flavors of autumn harvest. If you’re like most, you’ve embraced the grand return of all things fall by indulging in one of your seasonal favorites: pumpkin.

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Marketing Sarah Hetrick Marketing Sarah Hetrick

Instagram for Business: Your Guide to Insta-Marketing Success

Every day 500 million users open Instagram and start scrolling, ready for a personalized experience tailored to their unique interests. Seeking captivating stories told through stimulating images, Instagrammers come to the platform for content from their friends, family, and – you guessed it – their favorite brands.

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Business Blog Sarah Hetrick Business Blog Sarah Hetrick

Hydration Tips for Those Hot Summer Months

Seventy-five percent of Americans experience mild chronic dehydration, meaning for one reason or another Americans are not getting enough fluids. Chances are we’ve heard since childhood that it’s important to drink plenty of water (thanks Mom), but how many of us have ever wondered why?

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Marketing Sarah Hetrick Marketing Sarah Hetrick

Building a Metrics-Driven Culture

Data is changing the way we live and work. Both for businesses and nonprofits, metrics can provide valuable insights into operations, business practices, and customer/donor behavior, shaping the way companies make their most important decisions.

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Travel Blog Sarah Hetrick Travel Blog Sarah Hetrick

Smiles of the Earth

I'm in Saudi Arabia and just spoke with an American man who lives here but grew up in Arizona and lived in Dallas for a time. Yes, this world is small. There's also a man next to me who breathlessly stumbled onto the plane with mad eyes and tangled hair. His whiskey snores are puttering from his exhausted mouth, and he's spilling into my seat.

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Travel Blog Sarah Hetrick Travel Blog Sarah Hetrick

The Empire

The empire. It rules with a hard fist. It dominates and conquers. It grows and produces; it lives and lives on. Every year there's a new harvest, but the worst storms never bring famine. Hunger maybe, but only for a time. Resilience is a powerful soil.

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Newsletter Sarah Hetrick Newsletter Sarah Hetrick

San Pedro de Casta: A Village of Transformation

On hot summer nights, the coastal strips of Lima, Peru are dotted with beach-loving partiers, soaking up the moonlight and twisting and shaking to the rhythm of deep techno beats echoing through the air. The plazas are filled with families out for a night stroll, historical monuments glow on the cityscape, and entertainers ring out in song and dance, bringing cheerful grins to amused onlookers.

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Newsletter Sarah Hetrick Newsletter Sarah Hetrick

Chasing Dreams and Wonders in an Ancient World

With an ancient civilization that dates back earlier than almost any other in the world, China inevitably has a rich history full of transformation and development. From dynasties to open socialism, China has experienced both the pressures of political unrest and the peacefulness of political dominance.

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